Allbound
NOVEMBER 12, 2019
Conflict can occur for various reasons such as pricing, poor communication, or even deals poached by the direct sales team. To increase channel sales, it’s vital to keep your product top of mind with your partners. In competitive industries like IT and software, partners rely on trust and loyalty.
Openview
MARCH 15, 2019
For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Part of the appeal of this approach is that it’s a very effective way to scale revenue without having to go through the expense and effort of scaling your direct sales team. Consultants.
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