Zoominfo
APRIL 21, 2021
Research Industry: Segment and Identify Pain Points. Healthcare is a broad industry with market segmentation that ranges from obvious sectors, like hospitals and private practices, to parallel but more specific categories like medical supplies. Here’s how to get started. Create Ideal Customer Profiles (ICPs). Analyze Org Charts.
Zoominfo
APRIL 21, 2021
Research Industry: Segment and Identify Pain Points Healthcare is a broad industry with market segmentation that ranges from obvious sectors, like hospitals and private practices, to parallel but more specific categories like medical supplies. Here’s how to get started. This is just one example of what makes up an ICP.
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Zoominfo
MAY 11, 2021
For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. AlMukhtar created this visual representation of the matrix to help marketers segment and serve content to audiences with differing intent levels. Let’s say you have three audience segments. Here’s how it works.
Zoominfo
MAY 11, 2021
For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. AlMukhtar created this visual representation of the matrix to help marketers segment and serve content to audiences with differing intent levels. Let’s say you have three audience segments. Here’s how it works.
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