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3 Revenue Kickoff Trends to Follow in 2024 (and 3 to Ignore)

Mereo

TREND 1: THE REVENUE SHIFT The shift from sales-only kickoffs to revenue kickoffs started in 2023 and is only continuing to solidify into the new normal for leading selling organizations. More and more chief revenue officers are overseeing the full customer lifecycle — a cyclical process replacing the linear sales operations of days past.

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