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3 Revenue Kickoff Trends to Follow in 2025 (and 3 to Ignore)

Mereo

KICKOFF TREND 1: REVENUE IS KING The shift from sales-only kickoffs to revenue kickoffs started in 2023 and the “concrete is drying,” as the saying goes, on this go-to-market transformation for most leading selling organizations. BUT IGNORE THIS: Revenue growth as the only measurement of success for training is a slippery slope.

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3 Revenue Kickoff Trends to Follow in 2024 (and 3 to Ignore)

Mereo

TREND 1: THE REVENUE SHIFT The shift from sales-only kickoffs to revenue kickoffs started in 2023 and is only continuing to solidify into the new normal for leading selling organizations. More and more chief revenue officers are overseeing the full customer lifecycle — a cyclical process replacing the linear sales operations of days past.

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Paul Stansik on How the Chief Reminding Officer Approach Will Elevate Your Sales Kickoff

Mereo

Sales kickoffs present an opportunity to reset and refocus the team on what matters most. Training plays a big part. ParkerGale is a Chicago-based private equity firm that buys profitable, founder-owned technology companies where the firm’s operating resources can have a meaningful impact on the outcome. This is understandable.

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