5 Marketing Trends That will Impact 2013
SBI Growth
DECEMBER 26, 2012
Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. Go to lunch with your CIO and start working on ways to deal with the infusion of heavy IT into the state of marketing. Fusion of CMO and IT. Powering the new engines of marketing, as we saw in 2012, is becoming big business.
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