Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation
Pointclear
APRIL 6, 2017
The main reason for these failures is that there is a LOT of mediocrity in the lead generation industry, which is why some say outbound is supposedly “dead.” These firms, like those traveling sales folks who hawked one-size-fixes-all elixirs to those who wanted to believe, make great claims—that inevitably fail to pan out.
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