InsightSelling through StorySelling
Insight Demand
MAY 12, 2014
Before a meeting, a potential customer downloads, and then watches 11-videos on SAP’s CRM. So by the time the meeting rolls around, the last thing the potential customer wanted was more information, because they’re drowning in it. ” Gord Smith, Director of Sales – Hitachi Canada. True story. Insight Selling Fail.
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