Companies Must Care How Revenue is Earned
Pipeliner
APRIL 4, 2018
Few realize that some bucks are toxic, though I’m certain that the CFO’s at 21st Century and VW have already experienced that epiphany. We don’t care if our pharmaceutical price hikes make life-saving medications unaffordable (Turing). We refer to it with a catch-all: “The Top Line.” In other words, “a buck is a buck.” The reason?
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