Beyond the Beginning: Refining Your Triggered Email Program in the Age of Personalization
Appbuddy
SEPTEMBER 24, 2020
According to a study executed by Epsilon, triggered email messages average 71% higher open rates and 152% higher click-through rates than “business as usual” marketing emails. Even more impressive, marketers who use segmented campaigns note as much as a 760% increase in revenue (Campaign Monitor, 2019). B2B: HubSpot.
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