Examples Hoovers Intent Data Marketing 
LeadBoxer
DECEMBER 8, 2019
If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.
SBI
FEBRUARY 22, 2018
While that’s great news for most, the rapid turnover may actually disrupt the goals of sales and marketing professionals. Sellers need clean, integrated, structured, real-time data and insights to inform the right conversations. Here’s an example. The road to closing business in the B2B realm can be a long, complex journey.
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