Tony Hughes

MARCH 13, 2018

Interview one hundred clients and prospects about the challenges they face in the sector where your solutions [be they product or services] are most relevant. Less rules are better but curate based on relevance so that clients, prospects and colleagues get a bunch out of it. Build out a YouTube channel of customer testimonials.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

OnePageCRM

MARCH 8, 2017

For example, don’t change the adwords campaign as you move through this process. Ways to pitch your price to a prospect (Behavioural economics). Lead with a high price and let it ruminate in the prospects mind, before revealing the actual price they’ll pay. But they used a different incentive… Alternative currencies.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

OnePageCRM

MARCH 8, 2017

For example, don’t change the adwords campaign as you move through this process. Ways to pitch your price to a prospect (Behavioural economics). Lead with a high price and let it ruminate in the prospects mind, before revealing the actual price they’ll pay. But they used a different incentive… Alternative currencies.

Strategy 20

Strategy Discount Lead Rank Enterprise 20