4 Keys to Exceeding the Expectations of the Evolving Customer
Sales and Marketing Management
DECEMBER 8, 2019
With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. Let’s look at an example from my own life. Take, for example, the small running shoe store in Healdsburg, California, where I buy my favorite shoes.
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