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A Guide to Marketing Automation

Zoominfo

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Find the right tool. Invest in training. The ultimate goal?

Marketing 246
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A Guide to Marketing Automation

Zoominfo

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Find the right tool. Invest in training. The ultimate goal?

Marketing 113
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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. Consider offering free training sessions or reports that analyze how effectively they’re using your product.