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A Guide to Building a Referral Network for Your SMB

Act!

That’s what makes referral networks a marketing goldmine. You can choose from the following types of referral networks : Customer referral networks : Your current clients sign up to recommend your brand and products or services to their contacts. Otherwise, even the most tempting incentives will fail to generate referrals.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Powerful and versatile, CRMs are used to manage every aspect of the sales pipeline , from signing up newsletter subscribers to nurturing longtime customers, and literally everything in between. Discounts, offers, loyalty clubs. Someone might sign up for a newsletter, read it once, and then never interact with your company.