What Is the Real ROI of a Customer?
SugarCRM
JANUARY 13, 2022
We all have brands we love, businesses we follow religiously, and websites we visit without fail. But you know you need data to back this up—after all, we’re paid to think and then act, not simply go with our gut. Customers who have great experiences spend up to 140% more than those who don’t. But the correlation is there.
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