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Solving the CRM Problem

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Yesterday I wrote about solving the Sales Performance Problem and today I'll write about solving the CRM problem. CRM doesn't provide management with an accurate forecast. CRM is not consistent with sales process. Company has archaic CRM. Salespeople won't use the existing CRM.

CRM 215
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'Sales Process' Is In The Air

The Ultimate Sales Executive Resource

There is a lot written about the sales process these days: Dave Brock has written several pieces on the sales process recently. Ardath Albee in her book “eMarketing Strategies for the Complex Sales” proposes a marketing flavored look on the buyer's journey. Landslide has a similar offering for building a sales process.