Remove Forecasting Remove Lead Management Remove PointClear Remove Sales Enablement
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The Slippery Slope Called Sales Enablement

Jonathan Farrington

A very well respected organization in the marketing and sales alignment business now reports that most companies have done all they can to help sales at the top of the funnel. Now what is needed, they say, is to provide support to sales people in the middle and late stages of the buying process. Sales Enablement.

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PowerViews with Chris Tratar: Execs Need to Support ‘Sales-First’ Culture

Pointclear

He named several, including the need for unity between a company’s go-to-market strategy and its sales strategy. But perhaps the most overlooked step, he said, is having a highly placed executive within the company who is driving a focus on sales enablement and productivity. CRM is good at forecasting, he said.

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PowerViews with Chris Tratar: Execs Need to Support ‘Sale-First’ Culture

Pointclear

He named several, including the need for unity between a company’s go-to-market strategy and its sales strategy. But perhaps the most overlooked step, he said, is having a highly placed executive within the company who is driving a focus on sales enablement and productivity. CRM is good at forecasting, he said.