article thumbnail

What's it take to generate leads that fuel your forecast?

Pointclear

More and more marketers understand that agile, which started in the IT development realm, has good application in marketing in general, and in lead management specifically. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results.

article thumbnail

How to Fix a Sales Forecast Killer

Pointclear

It only took two months after the first rep’s retirement to start seeing an impact on the forecast and on revenue. Four months into the situation, the leave of absence for the third rep turned permanent, turning a smallish problem into a hellish problem for the sales manager and the company. The yearly forecast has to have a hedge.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Should the Sales Close Rate Be?

Pointclear

One of the biggest software companies in the world has a division that spends over $200,000 per year on leads that sales refuses to follow-up on. Because a few years ago the sales group asked us (PointClear) to validate those so-called leads and it turned out that only 1.8% Cost per sales qualified lead is $1,250.

article thumbnail

Marketing Communications Managers Must Know the Sales Quotas!

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas? But what about the sales forecast?

Quota 191
article thumbnail

Are You Planning for Lead Generation for 2013?

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. “Of Do you create a marketing plan that drives sales based on the sales forecast? Is your lead generation plan based on the forecast by product?

article thumbnail

If You Follow the Lead Cow, You Will Step in the Mess That’s Left Behind

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. As we plan for the New Year, it’s time to stop following and start leading. Sales Management: Create a 100% sales lead follow-up policy for the salespeople.

Policies 173
article thumbnail

Guest Post: Successful Lead Generation – One Size Does Not Fit All

Jonathan Farrington

Adding outbound prospect development to your lead generation mix allows you to aggressively and actively beat your lead generation and sales forecasts. Dan McDade founded PointClear in 1997 to help B2B companies with complex sales processes drive more revenue through effective prospect development.