Pointclear

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.

Lead Management 113

Lead Management Sales Qualified Lead Lead Rank Lead Scoring 113

Jonathan Farrington

AUGUST 10, 2012

A very well respected organization in the marketing and sales alignment business now reports that most companies have done all they can to help sales at the top of the funnel. Now what is needed, they say, is to provide support to sales people in the middle and late stages of the buying process. Sales Enablement.

Top of Funnel 35

Top of Funnel Sales Qualified Lead Sales Enablement Lead Rank 35

Fill the Funnel

NOVEMBER 10, 2010

Best Sales 2.0 Management – Brainshark. Best Sales Enablement Program – Big Machines. Best Sales Lead Management Program – Unisfair. Best Use of Social Media for Sales or Marketin g - Adobe Omniture Business Unit. Best Sales & Marketing 2.0 Solution - Marketo.

Twitter 74

Twitter Conference Omniture Airlines 74

Pointclear

MARCH 18, 2014

He named several, including the need for unity between a company’s go-to-market strategy and its sales strategy. But perhaps the most overlooked step, he said, is having a highly placed executive within the company who is driving a focus on sales enablement and productivity. Email: chris dot tratar at savogroup dot com.

Sales Qualified Lead 230

Sales Qualified Lead Marketing Qualified Lead Lead Rank Video 230

Pointclear

MARCH 18, 2014

He named several, including the need for unity between a company’s go-to-market strategy and its sales strategy. But perhaps the most overlooked step, he said, is having a highly placed executive within the company who is driving a focus on sales enablement and productivity. Email: chris dot tratar at savogroup dot com.

Sales Qualified Lead 171

Sales Qualified Lead Marketing Qualified Lead Lead Rank Video 171

Pointclear

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.

Sales Qualified Lead 185

Sales Qualified Lead Lead Generation Lead Rank Marketing Qualified Lead 185

Pointclear

SEPTEMBER 22, 2015

However, for B2B marketers who already use personas—if they have been created with depth, signed off on by sales, and are actively used to inform content marketing strategy and sales enablement, then the shift to ABM should be easier… Like anything else, ABM is not one-size-fits-all. Absolutely right, Ardath! Stay tuned!

Account Based Marketing 100

Account Based Marketing Lead Generation Account Lead Rank 100