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The Slippery Slope Called Sales Enablement

Jonathan Farrington

A very well respected organization in the marketing and sales alignment business now reports that most companies have done all they can to help sales at the top of the funnel. Now what is needed, they say, is to provide support to sales people in the middle and late stages of the buying process. Sales Enablement.

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Day 2 Twitter Recap-Sales and Marketing 2.0 Conference-Part 1

Fill the Funnel

Best Sales 2.0 Management – Brainshark. Best Sales Enablement Program – Big Machines. Best Sales Lead Management Program – Unisfair. Best Use of Social Media for Sales or Marketin g - Adobe Omniture Business Unit. Best Sales & Marketing 2.0 Solution - Marketo.

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B2B Lead Generation: The Best of PowerViews

Pointclear

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Buying cycles are changing.