Gatekeeper Incentives Margin Software 
InsideSales.com
OCTOBER 23, 2019
Cold calling the CEO is difficult, but not impossible — if you know how to structure your pitch and how to get past gatekeepers. I’ve seen it in almost every new rep: fear of the owner, fear of the gatekeeper, fear of the 2nd gatekeeper (the dreaded executive assistant), and reluctance to even approach the challenge. .
Tony Hughes
MARCH 13, 2018
If you're selling software and there are already twenty five groups on mobile marketing applications, still launch your own group. But change is hard and change management can take time and aligning incentives is a must. When you succeed, LinkedIn gives you more so that's definitely incenting the right behaviors!
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