DiscoverOrg Sales

APRIL 11, 2016

Marketing departments coordinate tradeshows, run email campaigns , write & promote content, and conduct an ever-growing list of activities to attract leads and then push them down the funnel. Even with the advanced capabilities of modern sales and marketing intelligence solutions, going without one is still a common reality.

Lead Rank 120

Lead Rank Lead Scoring Leads Marketing Qualified Lead 120

Tony Hughes

FEBRUARY 22, 2018

This is a controversial idea but one that can be aligned with your go-to-market strategy. To buck this trend and in recognition that there's typically only one name on the purchase order, I'm advocating the most counter-intuitive 'get past the gatekeeper' strategy of all time! Hey I'll be in Auckland, let's do lunch.'

Ideal Customer Profile 66

Ideal Customer Profile Social Media Account Penetration 66

Sales Hacker

NOVEMBER 22, 2017

Our marketing team sucks. The market is drying up. Find ways to better synchronize marketing and sales departments as well as sales development reps and account executives. Our Marketing Team Sucks. Value Generation : Consider Marketing as part of the Sales organization aiming for the same shared goal.

Ideal Customer Profile 86

Ideal Customer Profile Cold Calling Lead Rank Sales Qualified Lead 86

Hubspot Sales

OCTOBER 5, 2017

Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants. We usually have to go through a gatekeeper to reach them. Does the prospect fall within my territory? Familiarity with the market. Goal: Get to a connect.

Prospecting 142

Prospecting Tools Top of Funnel Lead Rank 142