The Leads Are Weak: An Intro to Finding & Working Good Leads
DiscoverOrg Sales
APRIL 11, 2016
There’s a famous quote from that seminal 1992 movie about sales, Glengarry Glen Ross , in which Jack Lemmon’s character, Shelley, contemptuously dismisses the contact data he’s been given: “The leads are weak!” So, what is a lead in a sales context? This is where sales intelligence can play a very important role.
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