Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
interview with Krim in The Wall Street Journal, December 1, 2018) . The most common response I get when I ask managers where they sell is a broad vertical-market answer like “health care” or “financial services.” First, no channel manages itself , even when the partners have complementary products and the right incentives.
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