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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. A data vendor like D&B Hoovers can also help you zero in on accounts that fit your look-alike model.

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Lead Generation Landing Page: 10 Steps to a High-Conversion Page

Sales Hacker

Case studies. In this Oracle example , the image compliments the rest of the landing page because the man is presumably using Oracle’s sales cloud software. One case study proved that removing a single form field can boost conversions 26%. What type of information works well at generating leads? Think: Webinars. White papers.