Demand Gen Cloud: Funnels and Pipelines are Old School
Green Lead's B2B
OCTOBER 20, 2010
techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. The influence of content and word of mouth jumps them from side to side to back and down again. Buyers put themselves in the funnel where they want to be. They jump around.
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