Remove Incentives Remove Lead Management Remove PointClear Remove Revenue
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Should Marketing Be Compensated On Revenue?

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Some have heard me say in interviews and on SLMA Radio that, pound for pound, marketers produce more revenue than anyone in their company. Total Revenue.

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Looking to enhance sales lead performance? Put process before technology.

Pointclear

Then implement the workflow that encourages both sales and marketing to be acccountable for their role in revenue generation. I recently talked to Jim Obermeyer on the Sales Lead Management Association (SLMA) radio show about what needs to be addresses before a technology solution is selected.

Lead Rank 169
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Who’s Harvesting Your Lead Farm?

SBI

Guest Post By Dan McDade, CEO & President, PointClear. The lead farm—it may not sound very sexy at first hearing, but its function and resources are critical success factors in overcoming challenges that prevent B2B sales and marketing groups from operating at peak efficiency and delivering full revenue potential.

Harvest 63