The Achilles Heel of CRM Adoption (and 2 Ways to Overcome it)
SBI
NOVEMBER 27, 2012
Truly mobile B2B sales organizations, like those of retail merchandisers and pharmaceutical companies, need to be much more agile and results-ready than laptop computers equipped with CRM allows them to be. No more waiting for laptop systems to boot-up. No more finding a flat surface to perch the laptop. No more keyboard! 2] CSO Insights.
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