Laurie Page: “Calling Should Ultimately Be Part of Your Touch Cadence”
Cience
FEBRUARY 5, 2019
However, every day, we see tons of blog posts and articles stating that outbound prospecting isn’t efficient anymore. Personally, I think that outbound prospecting still works and we have data that supports it—be it cold calling or the way you identify your prospects. It was called telemarketing at the time.
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