The Achilles Heel of CRM Adoption (and 2 Ways to Overcome it)
SBI
NOVEMBER 27, 2012
I firmly believe that for many sales organizations, CRM as we know it today is not and never will be an efficient use of a sales rep’s time. Author, Nancy Nardin is the foremost expert in sales productivity tools. Unfortunately, there have been no better alternatives. 1] Forrester research. [2] 2] CSO Insights.
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