The Achilles Heel of CRM Adoption (and 2 Ways to Overcome it)
SBI
NOVEMBER 27, 2012
When reps are entering data into the CRM system, they are not talking with prospects. When they are logging call report notes into the CRM system, they are not talking with prospects. It allows companies to create engaging contests that give reps new reasons to learn—and use—the system to its fullest. Big Data or Little Data?
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