article thumbnail

Top 10 Allego Milestones

Allego

Yuchun Lee and Mark Magnacca—long-time entrepreneurs with successful careers in different industries—launched Allego in 2013 to transform how people learn and succeed at work. In the process, they redefined sales enablement and disrupted an entire market. The founding team realized that traditional sales training was broken.

Unica 118
article thumbnail

Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions.

article thumbnail

Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

She’s a sales enablement leader with over twenty years of experience in the software industry, who began her career in sales at AT&T. “When I moved to UNICA my role was sales ops. “Product marketing is my closest partner in enablement. Q: How did you get into sales enablement? You want it to come from the top.