Velocify

APRIL 3, 2013

In the 1960’s Don Draper from the popular show Mad Men and his colleagues at a fictional advertising firm on Madison Avenue were the center of the marketing and sales universe, controlling all channels of influence. Today marketing and selling is a two-way dialogue with buyers, one that includes many layers of influence.

Leads360 111

Leads360 Advertising Advertising Analysis 111

Delicious Sales

MAY 2, 2012

Sales (12918). Prospecting (4539). Sales Management (2614). Inside Sales (849). Outside Sales (81). Sales Process (1775). Influencer (1424). Leads360 (168). Brian, CMO of Lattice Engines, recently presented a session on predictive analytics at the Inside Sales Virtual Summit.

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

Velocify

APRIL 7, 2013

And when he brings his “A game”, he doesn’t speak at his prospects – he speaks to them. Even though a lot has changed in the 50 years since Don Draper and his contemporaries revolutionized the way pitches were made, many of the core sales techniques we see at work on the show each week still apply today. If they’re stale they fail.

Leads360 96

Leads360 Lead Rank Lead Scoring Distribution 96