Pointclear

JULY 18, 2013

Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Can Fewer Leads Mean More Sales? The Five Greatest Inhibitors to Sales Effectiveness.

B2B 174

B2B PointClear Lead Rank Lead Scoring 174

Pointclear

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.

Sales Qualified Lead 185

Sales Qualified Lead Lead Generation Lead Rank Marketing Qualified Lead 185

Jonathan Farrington

AUGUST 10, 2012

This is frequently referred to as sales enablement. With sales enablement are we shielding those we love? Let’s look at the number of opportunities companies are currently leaving on the table before we try to find more ways to “help” sales: Marketing Qualified Leads. Sales Accepted Leads.

Top of Funnel 35

Top of Funnel Sales Qualified Lead Sales Enablement Lead Rank 35

Pointclear

MAY 20, 2016

Today we will discuss what percent of revenue should be driven by marketing and what percent should be driven from sales. In a recent blog post SiriusDecisions notes that organizations struggle to measure marketing’s contribution to, and influence on, sales pipeline. Measuring marketing’s contribution to revenue.

Marketing 133

Marketing Sales Qualified Lead Demand Generation Demand Generation Targets 133

Pointclear

AUGUST 5, 2016

It’s the new B2B imperative that marketers take full responsibility for the revenue impact of their efforts, that they work closely with their sales counterparts to make them more efficient and help them convert more opportunities into closed deals. You can’t buy a beer with a marketing-qualified lead.

Top of Funnel 100

Top of Funnel Funnel Lead Rank Marketing 100

Pointclear

JULY 26, 2012

He adds, “That becomes much more of an account-based marketing plan where maybe the creation of leads may not be the alpha metric by which marketing is judged. It’s a loss for sales because in many cases that job can’t impact your business in this particular year.

Lead Rank 145

Lead Rank Video Inbound Lead Scoring 145

Pointclear

APRIL 13, 2012

Jeff joined Forrester after spending 20 years in sales and marketing. He is the author of the book, The New Rules of Sales Enablement , the co-author of How to Create Killer Sales Playbooks , and he’s a regular contributor to B2B Magazine. ” On a single executive leading marketing and sales.

Marketing 169

Marketing Social Media Scale Trade Show 169