Influencer, Leads and Manticore

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Manticore

The Pipeline ? How Marketing Can Help Sales After the Handoff

The Pipeline

APRIL 15, 2011

Stored in Attitude , Communication , Guest Post , Lead Management , Marketing , Reputation 2.0 , execution. Marketing automation integrated with CRM helps to bridge that chasm that used to serve as a dividing line between unknown entities and qualified leads acceptable for sales pursuit. January 2008. December 2007.

Manticore

Manticore Pipeline Marketing Lead Rank

Demand Gen Cloud: Funnels and Pipelines are Old School

Green Lead's B2B

OCTOBER 20, 2010

The influence of content and word of mouth jumps them from side to side to back and down again. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 Buyers put themselves in the funnel where they want to be. They jump around.

Top of Funnel

Top of Funnel Funnel Manticore Pipeline

Sales Pro Central

The Pipeline ? How Marketing Can Help Sales After the Handoff

Demand Gen Cloud: Funnels and Pipelines are Old School

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