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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

The problem, it turns out, is that the people who need those tools the most simply don’t know how to use them. Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. The answer has little to do with the technology itself.

Marketing 252
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The Age of Automation for Sales and Marketing is Here

Zoominfo

The problem, it turns out, is that the people who need those tools the most simply don’t know how to use them. Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. The answer has little to do with the technology itself.

Marketing 130
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Value-Added Services Can Provide a Pricing Advantage

Distribution Pricing Journal

Some common examples of product bundling in distribution might include: Hardware Tools : Hardware distributors might bundle power tools together. Telecommunication Companies : Telecommunication equipment often involves complex wiring systems.