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'Sales Process' Is In The Air

The Ultimate Sales Executive Resource

Ardath Albee in her book “eMarketing Strategies for the Complex Sales” proposes a marketing flavored look on the buyer's journey. Axel Schultze wrote in a recent blog post that our sales processes are old and suck. There is a Discussion going on on LinkedIn for several weeks now about what the right steps of a sales process are.

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Solving the CRM Problem

Understanding the Sales Force

CRM is not consistent with sales process. CRM is viewed as busy work rather than a tool. Last week I spent 90 minutes with another client (8 people from Operations, sales, customer service, and marketing) showing them how CRM could be the answer to their inaccurate forecasts and pipeline reports. CRM is too expensive.

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