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The Ultimate Sales Executive Resource
MARCH 9, 2010
Ardath Albee in her book “eMarketing Strategies for the Complex Sales” proposes a marketing flavored look on the buyer's journey. Landslide has a similar offering for building a sales process. Marketing makes claims to be more involved in the revenue gen process wanting to manage and qualified leads when they are 'ready to buy'.
Understanding the Sales Force
OCTOBER 23, 2012
CRM is viewed as busy work rather than a tool. Last week I spent 90 minutes with another client (8 people from Operations, sales, customer service, and marketing) showing them how CRM could be the answer to their inaccurate forecasts and pipeline reports. The best coaching tool on the planet. CRM is too slow to respond.
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