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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. The company had previously relied heavily on leads from Gartner and engagements with legacy customers.

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The New (Breakout) Growth Formula: Customer Success + Predictive Sales

Sales Hacker

An increased emphasis on customer success will lead savvy companies to link customer data (account info, demographics, and behavioral data) with business data (account spend, renewal rate, etc). . RELATED: Digital Sales Data: The (Real) Secret to Moving Deals from Prospect to Closed. Shorter sales cycles . More customers .