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A Guide to Marketing Automation

Zoominfo

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Closing more sales. Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer.

Marketing 246
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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs. Account-based marketing (ABM) is a strategy of making marketing decisions based on the characteristics of target accounts and prospects.

article thumbnail

A Guide to Marketing Automation

Zoominfo

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Closing more sales. Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer.

Marketing 113