Solving the Sales-Marketing Conundrum: 3 Strategies to Consider
SugarCRM
APRIL 2, 2021
A “marketing-qualified lead” meets certain criteria set forth by the marketing department, while a “sales-qualified lead” adds to the initial stipulations set forth by marketing to help find the highest-value prospects. Often, these two tools are not synched, creating information silos between sales and marketing.
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