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Solving the Sales-Marketing Conundrum: 3 Strategies to Consider

SugarCRM

A “marketing-qualified lead” meets certain criteria set forth by the marketing department, while a “sales-qualified lead” adds to the initial stipulations set forth by marketing to help find the highest-value prospects. Often, these two tools are not synched, creating information silos between sales and marketing.

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How the Utility Industry Can Use CRM to Double-Down on Customer Experience

SugarCRM

In order to remedy those annoyances, y ou can u se your integrated CRM to ensure that everyone has access to real-time and updated customer information. When looking to optimize your customer’s experience with your company, relying on data and metrics to serve as benchmarks is your best way to turn prospects into life-long customers.

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