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A Guide to Marketing Automation

Zoominfo

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. This will help you determine whether or not your new technology is living up to expectations.

Marketing 246
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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

Upselling to current customers is proven to have greater ROI than converting new customers; SaaS companies on average spend just $0.28 Source This isn’t easy to do manually, but some vendors exist that can help compile lists for you, including ReachForce. ReachForce Never worry about old or inaccurate contact data again.

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article thumbnail

A Guide to Marketing Automation

Zoominfo

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. This will help you determine whether or not your new technology is living up to expectations.

Marketing 113
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Why ABS is Even More Critical During COVID-19

Crunchbase

Source: Reachforce & Marketo . Are the accounts you’re targeting large enough to deliver significant ROI? From there, your team invests in nurturing and expanding awareness of your product with all key decision-makers at a company, before eventually converting larger deals in a more thoughtful manner. .