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Why Your Sales Team Isn’t Using the New CRM

SugarCRM

To do that, invest in proper training so that your employees have the knowledge they need to use the system effectively. Training and education can help them to fully understand how a CRM can make their jobs easier. In order to remedy this, make sure you choose a CRM that is both flexible and customizable.

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Eight Ways To Maximize Your Marketing Automation Investment

SugarCRM

This means that while marketing automation is a great tool that can do the heavy lifting, it is still your responsibility to incorporate a robust marketing strategy to inform your marketing automation. So, when you invest in a marketing automation tool, be prepared to play the long game to maximize your results. 5) Customize.