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4 Trends Shaping B2B Marketing in 2011

Pointclear

Follwer her on Twitter @marketingprofs. Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. What’s the value of social-streaming platforms like Twitter, where your content quickly vaporizes? Wiley, 2011).

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B2B is Dead – Long Live B2P

DiscoverOrg Sales

Maersk now has over 63K Twitter followers and 2.45M likes on Facebook. As Ann Handley has so rightly said , smart companies lead conversations, not just join them. They focus on telling stories that emerge from within its business , such as helping spur a boom in the sale of Kenyan avocados, and where its staff comes from.

B2B 186