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Trigger Events: The Mystery Behind Extreme Response Rates

KLA Group

One of the most difficult aspects of lead generation — whether you’re in sales or marketing — is crafting messaging that snatches prospects’ attention. Too often, lead generation messages never survive what

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Has a Prospect Ghosted You? Here’s What to Do Next

Sales Hacker

One member of the group had just experienced an extreme case of ghosting with a hot prospect. She couldn’t understand what had happened and wanted answers, so we set about unravelling the mystery together. Let’s take a look… 7 Themes Behind Ghosting Situations. Fortunately, it is possible to keep prospects engaged.

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B2B Sales Email Guide: How to Nail a Cold Email Campaign

Cience

Types of Responses And How to Handle Them. If you’ve ever been a receiver of a poorly-constructed and low-personalized cold email, then you have witnessed a sender lose an opportunity to work with you. So what is a sales email and how can you transform it into the most effective marketing tool? Here is an answer for you. Table of Contents.