Score More Sales

FEBRUARY 7, 2013

But time and again, we get bombarded with interruptions, alerts, tools, and technology. Three Tech Traps to Avoid: Tool Overwhelm. Get one specific tool to track information and one tool for projects. Unfortunately in a corporate environment there are added tools, sometimes departmental tools and customer tools.

CRM 238

CRM Outbound Tools Study 238

Score More Sales

AUGUST 6, 2012

These were some of the big findings by the report titled, CSO Insights 2012 Impact of Data Access on Sales performance Report: Why Big Data Should Be a Big Deal for Sales , sponsored by Lattice Engines. CSO Insights surveyed 218 CEOs, CSOs, sales execs and managers during June 2012 in an online study.

Data 197

Data CRM Survey Study 197

Score More Sales

JUNE 26, 2012

Even if a percentage of your customers are on social tools and platforms now – you need to be there as well. There are many cloud-based tools to help grow your visibility, do niche research, and learn more about your existing and prospective customers. If you don’t have time, you can hire help through some amazing web tools.

B2B 183

B2B Lead Rank Lead Scoring Hiring 183

Score More Sales

MAY 28, 2013

For midsize companies there was no shortage of ideas, examples, and tools to help any company improve marketing, sales, and procurement. Six ideas I found to be most helpful for smaller and mid-market companies: Multiple Ways to Learn. Marketing Study Update. I was glad that my favorite, Cookies , was the winner.

Company 208

Company Film Study Lead Rank 208

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NOVEMBER 20, 2013

McKinsey Global Institute Report, “The Social Economy: Unlocking Value and Productivity Through Social Technologies” – July 2012. IBM Social Business Global Client Creates Products Faster, with a 23% Improvement in Cycle Time for New Products – July 2012. It is one of the no-brainer, must do sales tools to look into.

Lead Rank 228

Lead Rank Lead Scoring Social Selling Twitter 228

Score More Sales

APRIL 26, 2013

Give your opinion about integrating marketing automation into CRM? Now add in social tools – does it all work together? Not enough employees with CRM seats – companies will selectively give certain individuals seats, such as all sales but no marketing, or inside sales but not outside sales (or vice versa).

CRM 179

CRM SugarCRM Guidelines Face-to-face 179

Score More Sales

MAY 23, 2012

Recently I spoke to Ron Kline, Director of Marketing for IBM’s Midmarket Division. Ron reminded me of the Chief Marketing Officer global study that was compiled after interviewing 1,700 CMOs about many of the issues the Smarter Commerce program works to tackle: How the social ecosystem can work well to support retail organizations.

Loyalty 201

Loyalty Retail Customer Lead Rank 201

Score More Sales

MARCH 26, 2013

Mid-sized companies need better tools to help understand what customers need and want. It went on to say that many midsize businesses still rely on traditional, non-integrated customer management, sales tracking or marketing systems. Create a visual representation or flow chart of data from marketing to sales to operations.

CRM 235

CRM Guidelines Data Compensation 235

SBI Growth

APRIL 2, 2013

Your 2012 finish was below average. Flip the Sales & Marketing Funnel. We’re accustomed to focusing on the Sales & Marketing funnel in the traditional view. Solutions Engineers? Use the tools in this blog to give you the boost you need. It’s been a rough couple of quarters for the VP-Sales. VP-Sales (You).

Top of Funnel 317

Top of Funnel Funnel Follow-up Lead Rank 317

Score More Sales

JULY 18, 2012

Today let’s talk from a marketer’s point of view. Disclosure: since I represent sales, not marketing, this is my interpretation of what a marketer would say.) Most marketers and sellers will agree that your company website is the hub location from where everything else spins off of. It will all tie into sales shortly.

Top of Funnel 192

Top of Funnel Pipeline Funnel Travel 192

SBI Growth

JANUARY 16, 2013

The market is changing. Then I provide several tools for success in the Social Seller Mobile App Guide. Jill is buyer-centered and focused on ways to personally evolve with her market. The market moves quickly. Source – CEB, The New High Performer Playbook, Arlington VA, 2012). Why Buyers want Social Sellers.

Eloqua 331

Eloqua Networking LinkedIn Influencer 331

Costello

NOVEMBER 15, 2018

For Eric Pratt, more than thirteen years in the sales and marketing industry taught him a few things about how these teams can work together. This understanding led him to found Revenue River in 2009, a digital marketing and sales innovation agency. How can sales enablement complement inbound marketing efforts?

Top of Funnel 63

Top of Funnel Inbound Outsourcing Services Conversion 63

Score More Sales

DECEMBER 21, 2012

Also to get closer to your customer’s interests, consider Joe Pulizzi’s 42 Content Marketing Ideas for 2013. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

Customer 196

Customer Hotels Lead Rank Lead Scoring 196

Score More Sales

NOVEMBER 22, 2013

Also of interest: IBM State of Marketing Study 2013. IBM State of Marketing Study 2012. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

Study 216

Study Influencer Lead Rank Lead Scoring 216

Score More Sales

JUNE 29, 2012

They used cloud-based sales tools as tools and understood their lack of value without process, plan and methodology. They collaborate with their marketing counterparts so that sales and marketing work hand-in-hand. originally appeared on Score More Sales on June 29, 2012.

Pipeline 183

Pipeline Hiring Lead Rank Lead Scoring 183

Score More Sales

SEPTEMBER 6, 2012

Meeting and listening to Guy Kawasaki here at the IBM Smarter Commerce Global Summit for mid-market and enterprise companies is like coming full circle. Mid-market organizations, somewhat resistant or reluctant to further explore social selling have a huge opportunity ahead of them. - Holy Kaw! Achieve Trustworthiness. -

Influencer 187

Influencer Case Study Enterprise Enterprise 187

Score More Sales

MARCH 29, 2013

I spoke with Bruno Bagala, who oversees the Mid-Market Demand Program at IBM, and learned that the word competitor has been replaced with collaborator between the two organizations. We have the people now who understand what mid-market companies need. So what was IBM doing at a Microsoft Dynamics event? Not anymore.

Microsoft 189

Microsoft Conference CRM Compensation 189

HeavyHitter Sales

FEBRUARY 23, 2013

It’s a phenomenal success story and 2012 annual revenues were up 63%. Triple Point Technologies www.tpt.com   – Triple Point Technologies is fundamentally changing how purchasing departments operate by enabling them to implement proactive "market-based" procurement and risk management programs. ON24 www.on24.com

Company 152

Company Analytics Enterprise Enterprise 152

Score More Sales

FEBRUARY 27, 2013

Brands mastered this first, and now even some reluctant CEOs and marketers in small mid-market companies are getting on the bandwagon. Spend time searching and listening for what is happening in your market, with your competitors, with your customers, and with your strategic partners. Share their great content, and promote them.

Twitter 232

Twitter Strategy Prospecting Promotion 232

Score More Sales

SEPTEMBER 13, 2012

Buyers don’t just want a more personalized approach – they really are beginning to demand that from marketing and sales. Big Data’s Time has Arrived to Help Marketers. Can the Fortune 1000 examples really translate to mom & pop, as well as the millions of SMBs and small mid-market companies?

Company 192

Company Customer Conference Twitter 192

SBI

MARCH 1, 2021

There are some tools out there suited to industries that don’t rely on face-to-face selling (think of a conversation tool like Gong for a company selling software), but those are typically not practical during in-person meetings or for consultative sales conversations, like capital equipment or highly engineered solutions.

Face-to-face 94

Face-to-face Apparel Chemicals Call-back 94

Score More Sales

JUNE 5, 2013

From 2007 until 2011 Porter was VP of Marketing at Virgin America – which has to be anyone’s favorite airline if you’ve flown on a Virgin flight. Utilize digital tools to find your community, build your brand, and connect with others. In addition, she is an international speaker and successful business consultant.

Networking 219

Networking Top of Funnel Lead Rank Lead Scoring 219

Score More Sales

AUGUST 14, 2012

When it comes to integrating online and social activities into their marketing and sales strategies it seems like there are two camps – those that “get it” and those who will wait till there is more “proof” that social selling actually works. I take just 30 minutes going through 5 social tools every morning. Black and white.

Social Media 233

Social Media B2B Strategy Media 233

The Pipeline

MAY 20, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Ian Brodie is a Marketing Speaker and Coach who helps consultants, coaches and other professionals attract and win more clients. Small Business Sales and Marketing Magic. Your email address will not be shared. December 2011.

Pipeline 313

Pipeline Twitter Small Business Small Business 313

Score More Sales

APRIL 27, 2012

In an inbound marketing world, is there still need to call people? To be good at this, first get well-connected on LinkedIn and have a paid account to really benefit from all of LinkedIn’s research tools. The phone is just one tool in your toolbox. Example: A marketing executive prospect works for an electric utility.

Prospecting 212

Prospecting Lead Rank Lead Scoring Cold Calling 212

Score More Sales

APRIL 27, 2012

In an inbound marketing world, is there still need to call people? To be good at this, first get well-connected on LinkedIn and have a paid account to really benefit from all of LinkedIn’s research tools. The phone is just one tool in your toolbox. Example: A marketing executive prospect works for an electric utility.

Prospecting 212

Prospecting Lead Rank Lead Scoring Cold Calling 212

Score More Sales

AUGUST 10, 2012

Communication is key to success : it sometimes needs to be improved for teams to hold their place in the market and grow in the marketplace. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

Sports 201

Sports Territories Outbound Engineering 201

Score More Sales

MARCH 8, 2012

Instead of just pushing them out time and again, remove them to a drip marketing program]. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

Pipeline 203

Pipeline Referrals Channels Buying Cycle 203

Smooth Sale

NOVEMBER 30, 2018

According to CSO Insights, sales enablement investment is up 55% from 2012, and yet in that same time quota attainment declined from 63% to 55%. In interviews, salespeople stated that it is not for lack of will, but mainly because the environment sales teams work in does not provide tools or assist with the exchange of know how.

Outsourcing Services 60

Outsourcing Services Engineering Field Sales Enterprise 60

Increase Sales

OCTOBER 24, 2012

” His response was three fold: “Me for not being more engaged” It was “not aligned with the behaviors of our people” (mostly software engineers). Additionally, the sales training did not look at the marketing aspect of attracting attention and building relationships. It did not increase sales.

Training 156

Training Proposal Webinar Metrics Government 156

Increase Sales

DECEMBER 31, 2011

In marketing, investing the time to do your research is critical to how effective are your marketing strategies and tactics (think conversions). There are some marketing experts who continue to advocate for this type of marketing vehicle (sending unsolicited emails) because of its effectiveness (quantity over quality).

Research 115

Research How To Proposal Google 115

Score More Sales

NOVEMBER 27, 2012

It will always be a combination of process, product, personnel, presentation skills and market perception that needs to be adjusted. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

Lead Rank 213

Lead Rank Lead Scoring Promotion Outbound 213

Anthony Cole Training

FEBRUARY 13, 2012

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! sales tools (25). A Sharp Stick in the Eye is Better Than "Think it Over" Posted by Tony Cole on Mon, Feb 13, 2012. Im not sure that is a keyword for improved SEO - search engine optimization - but still it sucks.

Hiring 138

Hiring Ideal Customer Profile Cost per Acquisition Proposal 138

Sales Hacker

SEPTEMBER 11, 2020

Imagine growing with them on their journey to becoming a publicly-traded company with an $11+ billion market cap. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Imagine having the opportunity to sell into a company like Lyft in 2011. trillion worth of funding.

Outsourcing Services 78

Outsourcing Services Scale Vendor Pivotal 78

Anthony Cole Training

SEPTEMBER 24, 2010

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! sales tools (25). I am currently working with a service called Journal Engine. Join Tony for the Cincinnati Chambers 2012 Sales Team in Training Series! Hire SalesPeople Who Can and Will Sell in These Tough Markets.

Hiring 180

Hiring Ideal Customer Profile Webinar Metrics eBook 180

Fill the Funnel

SEPTEMBER 14, 2012

A new web tool called InboxQ creates an automated way for you to view all of those questions, comments and requests for help on Twitter, on the topic of your expertise and guide those questions directly to you to answer. An innovative, free tool is now available that allows you to do the same thing with Twitter in an easy, automated way.

Twitter 115

Twitter Campaigns Ideal Customer Profile Collateral 115

Tenfold

AUGUST 16, 2017

Even current weather forecasting systems, spam filtering programs, and Google’s search engine – among so many other practical applications – are AI-powered. It will be measured in more practical ways, like return on investment, new market opportunities, diseases cured and lives saved.”. What Is Artificial Intelligence?

Lead Rank 82

Lead Rank Automotive Lead Scoring Retail 82