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6 Reasons Why Blogs Produce More Leads

SBI Growth

When I ask about inbound marketing and what they are doing about content marketing, things like publishing a blog , their eyes glaze over. Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way. It is non-interruption marketing.

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B2B Blog Post Round-Up: Content, Prospect Expectations & More

Zoominfo

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. Let’s get into it! So, what’s the deal? Continue Reading. Keep reading.

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? and businesses were no exception. Never fear.

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February 2019 B2B Blog Post Round-Up

Zoominfo

Welcome back to our B2B Blog Post Round-Up series. 5 Reasons Your Buyer Personas Aren’t Good Enough. We took two months off to plan for the upcoming year. But, we’re back and better than ever with our February 2019 installment. For those of you who aren’t familiar with this series, let us explain. Let’s get into it! Keep reading! #1:

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Referral Selling Insights: Q1 Roundup

No More Cold Calling

Too many companies accelerated what they knew—send more and more emails—knowing that strategy was never really successful, even in the best of times. They recognized that asking clients for referrals was the way to gain access to prime prospects. During a pandemic, it basically amounted to “busy work.”. How do I know this? Big mistake!

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The Lead Generation Strategy Guide

Zoominfo

Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation?

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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. Keep reading for our favorite event marketing blog posts! 5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive.