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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. That’s when the number one rule of product positioning hit me right between the eyes.

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Should Product Positioning and Sales Narratives be Different?

Product Management University

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. No salesperson would ever use our product positioning dialogues when talking with prospects and customers.

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Positioning Value – The Simplest Things Are The Hardest to Say

Product Management University

When it comes to positioning value, sometimes the simplest things are the hardest to say. Fill the top of the sales funnel with more leads that are higher quality. There’s a lot that goes into positioning value and making it unique and compelling. Positioning Value the Simple Way I’ll share my secret.

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Do Our Professional Labels create Positive Customer Experiences?

Babette Ten Haken

Or, the biz card or professional profile on LinkedIn is full of marketing and sales spiel and lingo which appears light-hearted and almost self-deprecating, with pseudo-titles created for what they do. However, the label itself can set up performance and customer experience expectations which may be unjustified. Image source: iStock.

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“Why I’m So Interested In Selling,” Jill Konrath

Partners in Excellence

Why I Love Sales Sales was never a career option I aspired to. I learned how to get prospective customers to ask me how soon they could get my product/service. As a result, I’d get promoted, moved into specialist positions or new market segments. Little did I know that I’d fall in love with a profession I once despised.

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The Missing Key Element to Sales Success

Sales and Marketing Management

Author: Rory Christian According to IDC , despite a "typical" $1 billion company spending a large amount of resources devoted to training for customer-facing people, poor sales enablement results in around $14 million of wasted sales and marketing expenses, and $100 million in lost sales opportunities.

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Do You Want and Know How to Get Free Advertising?

Smooth Sale

. __ Know How to Get Free Advertising T-Shirt Marketing One of the most effective ways to generate free advertising is by turning your customers, employees, and supporters into walking billboards through t-shirt marketing. Positive word of mouth is essential for branding that converts to sales and business growth.