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The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Skinner observed that the act of a random reward triggered the most dramatic changes in their actions: "The mice would press a lever and sometimes they’d get a small treat, other times a large treat, and other times nothing at all.

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Mastering LinkedIn Growth: 3 Playbook Insights to Help You Grow

Sales Hacker

Save Your Spot Sponsor shoutout: This newsletter is brought to you by Common Room—the modern buyer journey platform. Postal – hot off the press, Postal just launched Smart Collections , which leverages Postal data from millions of sends to determine the direct mail and gifts that drive the highest conversion rates for customers.

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Content Marketing Strategy: Are You Winging It?

Zoominfo

Most likely, you’ll do a combination of content based on your most pressing marketing needs (like filling your sales pipeline with quality leads). Maybe there’s room for improving your marketing content — from rethinking quality over quantity to understanding how your target audience consumes it. ” test?

Strategy 257
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Empower Your Sales Team with a Strategic Enablement Function

Highspot

One, when enablement is used as a support function, you remove its ability to operate strategically – bombarded with competing priorities, enablement becomes frazzled and focuses on the most pressing short-term projects. Then, get everyone in the same room to narrow the list down.

Scale 115
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Why You Should think Publishing A Business Book (video)

Pipeliner

In this Expert Insight Interview, Andrew Dupy discusses why you should think about publishing a business book and how a company like Leaders Press can help you do that. How the Leaders Press team approaches each book idea. Leaders Press Approach. Leaders Press likes to talk strategy early on in the process.

Video 52
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Celebrating the Women on the 2023 Quarters

No More Cold Calling

Her dynamic presence lit up the room. She advocated for human and women’s rights, held press conferences, and penned her own newspaper column called “My Day.” There’s not enough room to write about all of Roosevelt’s accomplishments. I will miss her passion, commitment to her art and devotion to her family.

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If You Want Your Sales Team to Be Effective, Focus on Business Acumen

Sales and Marketing Management

Hit up social channels, read their 10-Ks, and keep up with industry press to know what’s going on right now: What are prospects’ recent struggles? Many salespeople enter the room with some understanding of a customer’s business challenges. Sellers need to gather in-depth information about prospects and customers. Competitors?