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How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. In this article, we will discuss the benefits of direct mail and show you eights ways to write a winning sales letter. The Art of Creating a Quality Sales Letter.

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Surviving Tough Times….

Partners in Excellence

” Surviving Tough Times, Things We Have Learned (early 2001 version) The past year has created new professional and personal challenges. Sound decision making requires us to have the real facts and data, using them as the basis for decision-making and recovery. Are we making it easy for them to do business with us?

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How To Boost Client Retention – Without Customer Service or Account Reps

Sales and Marketing Management

Author: Ajay Gupta It’s well-known that keeping customers is much more cost-effective and profitable than securing new clients. Harvard Business Review estimated that customer acquisition is 5 to 25 times as expensive as customer retention. Put your whole team in a customer-facing role. Why does this approach make sense?

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Book Mike Brooks for Your 2021 Virtual Sales Event!

Mr. Inside Sales

2121 Sales Kickoffs are going to be different this coming January. Especially when you hire Mike Brooks, Mr. Inside Sales to kick off your sales event! Mike can customize your keynote, breakout, or sales kickoff session and deliver a content rich, motivating message that will launch your team into action in January.

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Your 5-Step Guide to 5-Star Sales Communications

BuzzBoard

When reaching out to potential customers, the key to making an impact lies in aligning your message with what they’re already thinking about. So far in your sales journey, have you ever felt like you’re shouting into the void when trying to connect with potential customers or clients?

Scale 101
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How AI Can Aid Your Prospecting

Zoominfo

ChatGPT is clearly capable of pretty amazing feats. While that debate continues, you can use the product to your advantage to sell your product or service. From writing emails, to creating phone scripts and handling objections, it’s clear that AI tools based on large language models can be used in every stage of the sales process.

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5 Top B2B Sales Books for 2023

Lead411

5 Top B2B Sales Books for 2023 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively.

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